The CleanCube Project is built on a holistic model designed to provide an accessible, affordable source of clean water to people who need it most. Currently in the prototype stage, the CleanCube product is a dissolvable cube made of natural plant-based material that can be added to stored drinking water to kill 100% of E. coli bacteria.
This product is part of a larger system that includes small batch production, community-based education, alternative marketing and distribution strategies, and appropriate pricing that fit the realities of CleanCube’s target users. The goal of this systems approach is to create a fully sustainable model that can create local social and economic impact and reach scale over the long term.
Worldwide, 783 million people lack access to clean water. In India alone, approximately 600,000 children die annually due to diarrhea or pneumonia, often caused by unclean water and poor hygiene. The sad irony is that water-cleaning devices are available, particularly in India where cheap manufacturing abounds. With so many options available, why are millions of people still lacking access to clean water?
One simplified answer is that the fit, scale, and sustainability of the solutions are insufficient to meet the needs of millions of people lacking access to clean water.
Some water cleaning products are too expensive for the average Indian family. Even if sold at an affordable price, the technology for some products does not reflect the daily realities of those living at or near the poverty line. The requirements needed to make them work effectively do not align with the challenges faced by the people who could most benefit.
Perhaps the most significant reason why the problem of access to clean water persists in India is that the solutions offered are not designed to scale up to reach a large, diverse, primarily rural population. As such, they are not inherently sustainable. Without a sustainable model for production, distribution, maintenance, and local economic impact, products have little chance of making meaningful inroads to eradicating the problem.
So what is the answer?
The answer is that a sustainable solution, one that closely considers the environmental, cultural, social, and financial impacts, has the best chance for making measurable change over the long term. This is the mission behind the CleanCube Project.
It is CleanCube’s interconnected systems approach consisting of small batch production, engaged community education, and innovative distribution and promotion activities that can bring clean water to the people who need it most. And to do so sustainability over the long term by creating economic opportunity, local ownership and by empowering individuals, especially women, at the community level.
The next steps for the CleanCube Project are continued research testing in the lab and in the field. The goal is also to use this human-scale approach to create other powerful design interventions that can overcome the barriers of distribution, financing, and cultural adoption to reach scale in other communities and around other global challenges.
Pilot Project Background
Waste, water, and health are inextricably linked in the CleanCube pilot community. Most homes have no indoor bathrooms - toileting facilities are located in an open field. The community has no waste management system in place so dumping of household garbage is done in various areas close to homes. Here power outages are common and household taps deliver water but for only part of the day. There are several hours or sometimes days in a row in which no running water is available and so reliance on stored water is crucial. This situation is reflective of thousands of slum and rural communities across India.
Field research in the community reinforced the need to look to low tech, intuitive methods of cleaning water. Plants, particularly those that are widely available and familiar to the average Indian household are the focus of the CleanCube Project’s research. Digging through recently published studies as well as ancient Vedic texts, identified a number of plants and their abilities to eliminate bacteria in water. Working with India-based traditional medicine practitioners and microbiologists, native plants, used traditionally in Hindi ritual and throughout Indian culture, have been the focus of the CleanCube project.
Small Batch Production and Local Economic Impact
CleanCube’s small batch production model trains women to work close to their homes for 2-3 hours per day, allowing them to fit these activities around their daily household responsibilities. Women are given an orientation and training to educate them about the importance of clean water, hygiene, and health as well as about the production process, the concept of quality control and the importance of working together as a group. After hands on training and guidance for the first few days, the groups are in full production mode with the women finding ways to improve and perfect each part of production.
Through this model, women are able to meet their production goals and adhere to high quality standards. They earn enough to supplement their household income by 30-50%. Production pay provides a living wage while also allowing the projected retail price of the CleanCube product to remain highly affordable at 1 Indian Rupee per 1 Litre of clean water. Based on this, a week’s supply of clean water for an average household costs Rs. 50 or the equivalent of less than $1.
Connecting the Sacred and Mundane
Making the connection between the sacredness of the water in the holy Ganges River and the water found in a drinking glass is one way to reach people and underscore the importance of clean water. The CleanCube team’s research rediscovered Varuna, the Hindu god of water and cosmic order, who over the centuries has been somewhat forgotten as newer gods became more revered. Reviving Varuna, bringing him back into the conscientiousness of the average Indian, is an opportunity to communicate the importance of balance in nature and of the need for respecting and cleaning water.
CleanCube’s community education initiative is built around an original story created to make this connection clear. At the centre of the story is Varuna and five young girls as they gather water for their homes from the community tap. Along the way the girls meet Varuna and learn important lessons about water. From the water cycle and the water in the human body to the sacredness of water across religions, Varuna teaches the girls to respect water and to stay healthy by drinking clean water.
Community-Based Education Intiatives
An empty lot in front of the local primary school within the pilot community was transformed into a temporary outdoor event space. A stage, lights, and sound were set up and the illustrated story was projected onto a backdrop. It was narrated and incorporated live acts. A local magician and Indian classical dance troupe presented water-related performances that were integrated into the broader story.
With over 300 hundred people in attendance at this free community event, it proved to be a powerful medium for raising awareness of the importance of clean water to the health of the community. Implemented on a modest budget, this event is designed to be easily replicated in each community where the CleanCube Project expands its reach. Compared to a traditional education and media campaign, which would be far more expensive and less likely to reach people of one specific targeted community, this type of localized community event is a highly effective approach.
Local Distribution Model and Women's Empowerment Opportunity
Understanding how to reach users with a water-cleaning product is another key aspect of the CleanCube Project. Instead of relying on a traditional distribution model focusing on store shelves, a door-to-door ambassador approach promotes CleanCube in a way that fits with the daily realities of women. Women from the local community are trained as CleanCube Ambassadors. They visit other women in their homes one-on-one or in small gatherings, and using the CleanCube Ambassador kit, they teach them about the product.
The Kit connects daily water usage to sacred traditions; it underscores the importance of clean water and demonstrates safe water handling practices, including how to use the CleanCube product to remove bacteria from water. The Kit includes a laminated flipchart that serves as a visual guide to the Ambassadors’ discussion with women regardless of the literacy level or language spoken. The Kit also contains a children’s book, which includes stickers and colouring pages. This book, given to children in the home, reinforces the ideas about the sacredness of water and the connection with daily water habits.